With new challenges comes new possibilities and responsibilities. The C4 family knows how important each player’s part is and we’ve started our own initiative. The three owners of C4, all Internationally recognized wildlife photographers have committed one limited edition print (only 50 will be printed and signed) to be sold, which 25% will go to a conservation NGO. It has already been indicated that as tourism has decreased, poaching has increased.
The South Luangwa, anti-poaching dog project has a special place in our hearts, and we want help contribute to an on the ground project in order to show the fastest anti-poaching results.